SpeakerNet News Teleseminars

Getting Through to Meeting Planners

Shawna SuckowGuest Expert:

Shawna Suckow
(About Shawna)

How to order the recording:

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The Program:

Common frustrations about contacting meeting professionals include not knowing 1) whom to contact to discuss your speaking at their meeting, 2) how to get through to them, and 3) what to say to get their attention.

You may search the group’s website for the right person but often come up empty. If you do find a name, neither calls nor emails get a response. Which leaves you scratching your head, especially if you know you have a topic of value to their audience. You just need to have a discussion with the right person.

Shawna is a former meeting planner, now a professional speaker. She knows both sides well and shares her insights on how to find and get through to the right person and how to make a favorable impression once you do.

In this program you will learn how to:

  • research the organization so your first contact is impactful
  • get your emails read and responded to
  • use social media to create connection with the influencer/decision maker
  • create visibility in the meeting trade publications
  • develop partnerships with other speakers working the same market
  • avoid what’s not working in today’s market

More about our guest expert:

Shawna Suckow, CMP, was a meeting planner for 20 years before becoming a professional speaker. From the other side of the lectern, she brings a unique understanding to fellow speakers on how planners think, what gets them to respond, and how they hire speakers today.

Today, she is the Chairwoman of SPIN, the Senior Planners Industry Network, which is now the world’s largest association comprised strictly of senior-level meeting planners — an organization she founded in 2008.

Honors include being named to the TNW Global Top 100 Tech & Business Women Speakers in 2015, Top 25 Women in the Meetings Industry in 2015 by M&C Magazine, a 2014 Industry Trendsetter by Meetings Focus magazine, Top 25 Most Influential in the Meetings Industry in 2012, 2013 and 2014 by Successful Meetings magazine, Planners’ Favorite Speakers of 2014 by M&C magazine, and one of the Top 8 Speakers of 2013 by MeetingsNet. She’s published two books: Planner Pet Peeves in 2012, followed in 2013 by Supplier Pet Peeves. Due in late summer, her third book is Don't Become Extinct! Join the Sales & Marketing Evolution.


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