SpeakerNet News Teleseminars
How to Become a Thought Leader
Guest Expert:
Randy Gage
(About Randy)
How to order the recording:
The Program:
The market for professional speakers becomes more competitive each year. And many event organizers aren’t even looking for “speakers” any longer. They’re producing fewer live programs.
And they don’t want speakers; they want experts — actually they want thought leaders. Quasi-celebrities who help put butts in seats. But you don’t become a thought leader simply by adding the title to your website or bio. You have to create both the intellectual property and market gravity to be perceived as one.
In this powerful session, you’ll learn what thought leadership really requires, why it’s important, and exactly how you become one. And you’ll discover the importance of developing your unique intellectual property.
You will learn:
- why you should never call yourself a thought leader
- the importance of developing intellectual property (IP)
- how to keep ownership of the IP you develop for clients
- what thought leaders actually do
- the vital distinction between first-person and third-person positioning
- what makes you a thought leader!
More about our guest expert:
Randy Gage is a thought-provoking critical thinker who will challenge you to approach your business in fresh, unconventional, and innovative ways. He is the author of eleven books, translated into 25 languages, including the New York Times bestsellers, Risky Is the New Safe and Mad Genius.
Randy’s practice integrates keynotes, public seminars, consulting services, coaching programs, and a vast catalog of learning resources. He has spoken to more than 2 million people, across more than 50 countries, and is a member of the Speakers Hall of Fame. When he’s not prowling the podium or locked in his lonely writer’s garret — you’ll probably find Randy playing 3rd base on a softball diamond somewhere.
SpeakerNet News is produced by Rebecca Morgan and Ken Braly. It is not affiliated with the National Speakers Association. Send comments or suggestions