SpeakerNet News Teleseminars
Introvert Power: Market Better
if You’re an Introvert
(or You Sell to Them)
How to order the recording:
Additional resources for this seminar:
- Handout — (PDF)
Would you rather sit at home writing a long, heartfelt blog post or introduce yourself to potentially valuable new contacts at a loud, crowded networking meeting?
Introverts and extroverts have definite differences in what they enjoy and what they find harder to tolerate. In this program, Marcia discusses why and how to choose the self-promotional paths that suit your irrepressible gregariousness or your somewhat quiet nature, as well as how to tune into the personality of a target client.
Based on years of observation, surveys and in-depth one-on-one interviews, introvert advocate and marketing guru Marcia Yudkin shares some surprising implications of introvert/extrovert differences for marketing. Wherever you fall on this important personality dimension, you’ll discover how to be inclusive, rather than putting off one type or the other. (Unless you have good reason to target one personality pole or the other.)
You’ll learn how to be sensitive to this important personality dimension in your marketing copy, how you interact with audiences, and one-on-one (on the phone or face-to-face) with prospects or clients.
If you’re not sure whether you’re an introvert or an extrovert (or an ambivert, who is in between), take the following quick, free online quiz prior to the session.
In this teleseminar, you will learn:
- four key extrovert and four key introvert preferences with implications for marketing
- beyond stereotypes: Why your concept of who can excel at what may be wrong
- which marketing techniques usually suit extroverts and which suit introverts
- how to adjust your communication style when dealing with your opposite type
More about our guest expert:
A bookworm as a child, Marcia Yudkin grew up to discover she had a surprising talent for creative marketing. She’s the author of more than a dozen books, including 6 Steps to Free Publicity, now in its third edition, and Freelance Writing: Breaking In Without Selling Out, a Book-of-the-Month Club selection. Besides consulting for small business owners and entrepreneurs, she mentors introverts so they discover their uniquely powerful branding and most comfortable marketing strategies.
Her articles have appeared in hundreds of magazines, including the New York Times Magazine and Business 2.0, and she has delivered commentaries on NPR (National Public Radio). For eight years running, she served as an official reviewer for the Webby Awards and has helped judge the Inc. Magazine Small Business Web Awards. She has spoken at dozens of association conferences around North America.
She lives part of the year in the woods of western Massachusetts and the rest of the year at the beach in Maui, where she swims in the ocean every day that the waves allow.