SpeakerNet News Teleseminars
December 11
How Authors & Speakers Can Leverage
Their Audiobooks for Greater Impact
(webcast)
Guest Expert:
Mary Catherine Jones
(About Mary Catherine)
How to register and order the recording:
to register online.
Or call 408-998-7977 with your name, address, phone number, email address, and credit card information (Visa, MasterCard, Amex only).
Special for webcast registrants: everyone who registers for the live webcast session or orders the recording will get a link to the recorded video of the online webcast, as well as the audio MP3 for convenient re-listening.
The Details:
Date: Thursday, December 11, 2025 Time: 7:00 pm Eastern (6 pm Central, 5 pm Mountain, 4 pm Pacific)
(Enter your location here to get your local time)Length: 60 minutes Cost: $49
The Program:
Would you like to make more money from your book? Audiobooks are an easy product extension that will reach people who wouldn’t read your book. You are used to communicating verbally, so it’s natural for you to narrate your audiobook.
As a professional speaker or author-expert, your voice already is your brand. An audiobook that carries your authority, warmth, and message directly to listeners’ ears is your logical next step.
But how do you create an outstanding audiobook? What should you avoid? What are tips that will help it sell well?
Mary Catherine will walk you through the audiobook production process — from planning and preparation to recording, post-production, and distribution. You’ll learn why you should narrate your own audiobooks: to boost visibility, convert fans into clients, and keep the sales conversation going long after the final chapter.
Whether you’re a bestselling speaker-author or planning your first book, you’ll learn how to approach audiobook production as both a creative process and a business strategy. You’ll leave with a roadmap to turn your book into an asset that works for you 24/7 — one that listeners don’t just hear, but trust.
You will learn:
- Why speakers have a unique advantage as audiobook narrators — and how to use that to strengthen your personal brand
- How to prepare your book and voice for a professional-sounding recording session
- The production workflow: what to expect, typical timelines, and where to get expert support
- How to choose the right distribution path (Audible, Author’s Republic, or direct-sales models)
- Creative ways to use your audiobook to attract clients, book more speaking engagements, and build long-term authority
- Common pitfalls to avoid when producing your own audiobook
More about our guest expert:
Mary Catherine Jones is the Founder and Executive Producer of The Audiobook Experience, an award-winning studio dedicated to audiobook recording and production, with a focus on thought leadership and memoir. She believes creating an audiobook should be an immersive, collaborative process that brings an author’s words — and voice — to life. Deeply author-centric in her approach, she guides first-time narrators with confidence and care, curates just the right casting choices to engage the listener’s ear, and ensures every project reflects the author’s authentic message. Whether recording together in her Vermont studio or partnering remotely, she makes every session an experience to remember.
In addition to running her studio, Mary Catherine is an accomplished voice talent, lending her voice to national commercials, e-learning programs, and the occasional audiobook. She began her career in publishing as a National Sales Manager for an independent press, later co-founded the Vermont Book Marketers Association, and now chairs the Online Marketing Conference for the Independent Publishers of New England (IPNE). She is also an active member of the Independent Book Publishers Association, the Writers’ Guild, the Nonfiction Authors Association, and Women in Publishing.
With a background deeply rooted in professional publishing, she ensures that every audiobook she produces meets the industry’s highest standards of quality and craftsmanship.
SpeakerNet News is produced by Rebecca Morgan and Ken Braly. It is not affiliated with the National Speakers Association. Send comments or suggestions