Editors: Rebecca Morgan & Ken Braly
See “About SpeakerNet News” at the end for information on how to submit tips and use this newsletter. Remember, your “dues” for this free ezine are submitting two tips a quarter. Send your best tips to editor@SpeakerNetNews.com.
Follow us on Twitter at twitter.com/SpeakerNetNews
SpeakerNet News Sponsors
SpeakerNet News Sponsor
SpeakerNet News Sponsor
SpeakerNet News Sponsor
Plexicam lets you mount your webcam in the middle of your screen so you are always looking at the audience. Choose the size that works best for you.
SNN Webcast Info
Intensive — Fine Tune Your Voice
As a presenter, you know your voice is critical to getting your message across. Speakers with weak or inauthentic voices are rarely successful. Audiences want confident presenters who telegraph their assuredness without going over the top.
Knowing something is an important tool is different from mastering its use. Just as with any fine instrument, you have to know how to care for it, use it for the best sound, and take care of it when something is wrong. When was the last time you thought about your voice? When did you last get some tips for making it even more effective?
These three recordings will give you new ideas on how to use and preserve your most important speaking instrument.
All SNN single-focused intensive packages are detailed here.
Sobering state of the publishing industry article — Sam Horn
I hope this very sobering “state of the publishing industry” article from Steve Piersante, former head of Berrett-Koehler, will help you triage your time, money and efforts so you have reasonable expectations and can focus on what might give you the highest ROI. Steve codifies what we knew in a vague way — but he lays it out in black-and-white metrics. The more authors/speakers know the facts about the publishing industry, the better.
You need a new content amplification strategy — Vickie Sullivan
Creating excellent content is one thing; successfully amplifying that content is another. And according to a recent content amplification study by Converge, a lot of B2B marketers (75%) realize they don’t do enough to amplify the content they create.
Interesting finding: Blogs are the most highlighted, and LinkedIn is the place you’ll see the most content amplification. (That explains a lot about the level of pitching happening there, doesn’t it?)
Big question: Is there a really good strategy for distributing content? It looks like no one has found the formula that hits pay dirt consistently. That is why corporate America throws money at the usual places. (Which is why if we invest in the same places as big-name companies, we get lost in the shuffle.)
Biggest shift: Pay to play has become an integral part of the content marketing game. You can no longer assume that if you put great content out there, it will spread organically.
So, during your strategic content planning, take a guerilla warfare approach. What are some on-the-ground ways you can amplify your content and ensure prospects and buyers see it? It’s time to get innovative.
Take your “good” presentations to “stellar” by enrolling in the new eSpeakers Master Virtual Presenter course and designation led by Rebecca Morgan. Five-part live, virtual course starts May 15. Limited space. Details
Descript trial — Susan Friedmann
If you want to try Descript.com with all the new video and audio features, here’s a code to use: LIVE30.
Use Scottevest — Tom Terrific
I use a Scottevest for a lot of my stuff when traveling. It even has a place for my back support.
The Matein travel backpack is my favorite travel backpack. It will not only fit under the front seat, but it also has a strap so that it will fit on top of your rolling carry-on.
Topic of the Month (TOTM) — Your Input Wanted
Our TOTM is: “How are you using AI (artificial intelligence) to further your business goals?”
Send your brief, pithy responses *that are different from those previously mentioned* to editor@SpeakerNetNews.com. Please put “Topic of the Month” or “TOTM” in the subject line.
I’ve used ChatGPT to find quotes from famous people about a specific slice of my topic. Great for the opening chapters for my new book!
Become an SNN patron! Contribute to the running of SNN, either for each issue you found valuable, or regularly. Details
About Advertising in SNN
Please see speakernetnews.com for advertising rates and guidelines. “We definitely saw an increase in new clients during the four weeks of the first ad, easily paying for itself several times over.” —Walt Shiel
About SpeakerNet News
Copyright note: Submission of an email message or artwork affirms that you are able to and have given us non-exclusive permission to reprint the content of your message in all forms, electronic or otherwise, in all languages throughout the world.
Copyright ©2023 SpeakerNet News. Permission must be granted to reprint any item (other than your own posting).