4/28/2023
Editors: Rebecca Morgan & Ken Braly
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SNN Webcast Info
Intensive — Fine Tune Your Voice
to Sound Best in Your Presentations
As a presenter, you know your voice is critical to getting your message across. Speakers with weak or inauthentic voices are rarely successful. Audiences want confident presenters who telegraph their assuredness without going over the top.
Knowing something is an important tool is different from mastering its use. Just as with any fine instrument, you have to know how to care for it, use it for the best sound, and take care of it when something is wrong. When was the last time you thought about your voice? When did you last get some tips for making it even more effective?
These three recordings will give you new ideas on how to use and preserve your most important speaking instrument.
- “Raise Your Voice Value for Authenticity, Story, and Connection” (webcast) with Hilary Blair, MFA, CSP
- “Put Your Best Voice Forward: Secrets from a Voice-Over Artist to Up-Level Your Webcasts, Podcasts, Videos and Recorded Books” (webcast) with Grant Holmes
- “Use Professional Techniques to Make Your Audio Product a Sound Succe$$” with Toni Boyle
All SNN single-focused intensive packages are detailed here.
Miscellaneous Tips
Sobering state of the publishing industry article — Sam Horn
I hope this very sobering “state of the publishing industry” article from Steve Piersante, former head of Berrett-Koehler, will help you triage your time, money and efforts so you have reasonable expectations and can focus on what might give you the highest ROI. Steve codifies what we knew in a vague way — but he lays it out in black-and-white metrics. The more authors/speakers know the facts about the publishing industry, the better.
You need a new content amplification strategy — Vickie Sullivan
Creating excellent content is one thing; successfully amplifying that content is another. And according to a recent content amplification study by Converge, a lot of B2B marketers (75%) realize they don’t do enough to amplify the content they create.
Interesting finding: Blogs are the most highlighted, and LinkedIn is the place you’ll see the most content amplification. (That explains a lot about the level of pitching happening there, doesn’t it?)
Big question: Is there a really good strategy for distributing content? It looks like no one has found the formula that hits pay dirt consistently. That is why corporate America throws money at the usual places. (Which is why if we invest in the same places as big-name companies, we get lost in the shuffle.)
Biggest shift: Pay to play has become an integral part of the content marketing game. You can no longer assume that if you put great content out there, it will spread organically.
So, during your strategic content planning, take a guerilla warfare approach. What are some on-the-ground ways you can amplify your content and ensure prospects and buyers see it? It’s time to get innovative.
Technology Tips
Descript trial — Susan Friedmann
If you want to try Descript.com with all the new video and audio features, here’s a code to use: LIVE30.
Travel Tips
Use Scottevest — Tom Terrific
I use a Scottevest for a lot of my stuff when traveling. It even has a place for my back support.
The Matein travel backpack is my favorite travel backpack. It will not only fit under the front seat, but it also has a strap so that it will fit on top of your rolling carry-on.
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“Best Practice Travel Tips from Road Warriors.” Ten years of the best travel tips from SNN readers. 8 eBooklets. Special limited-time pricing now for SNN readers. Download your set today. |
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I’ve used ChatGPT to find quotes from famous people about a specific slice of my topic. Great for the opening chapters for my new book!
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