5/12/2023
Editors: Rebecca Morgan & Ken Braly
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From the Editors
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SNN Webcast Info
Friday, May 26
Dissecting a Masterful Keynote (webcast)
with Steven Judge
How did they do that? Why did they do that?
When we have heard a great presentation, getting insight into how the speaker constructed it can spark ideas on how we can improve our own presentations.
Our next program offers exactly that opportunity. It's being held today, so if you don't read this in time to attend the live session, be sure to order the recording.
Read more about this session at the bottom of this newsletter, then register for the live program or pre-order the recording.
Note: Everyone who registers for the live webcast session or orders the recording will get a link to the recorded video of the online webcast, as well as the audio MP3 for convenient re-listening.
Intensive — Fine Tune Your Voice
to Sound Best in Your Presentations
As a presenter, you know your voice is critical to getting your message across. Speakers with weak or inauthentic voices are rarely successful. Audiences want confident presenters who telegraph their assuredness without going over the top.
Knowing something is an important tool is different from mastering its use. Just as with any fine instrument, you have to know how to care for it, use it for the best sound, and take care of it when something is wrong. When was the last time you thought about your voice? When did you last get some tips for making it even more effective?
These three recordings will give you new ideas on how to use and preserve your most important speaking instrument.
- “Raise Your Voice Value for Authenticity, Story, and Connection” (webcast) with Hilary Blair, MFA, CSP
- “Put Your Best Voice Forward: Secrets from a Voice-Over Artist to Up-Level Your Webcasts, Podcasts, Videos and Recorded Books” (webcast) with Grant Holmes
- “Use Professional Techniques to Make Your Audio Product a Sound Succe$$” with Toni Boyle
All SNN single-focused intensive packages are detailed here.
Miscellaneous Tips
Affiliate Program Directory — Susan Friedmann
If you’re interested in making some extra money through affiliate marketing, Lori Ballen has compiled an extensive directory for you to choose products/services to market.
Your audience doesn’t want to hear old news. Do this instead — Vickie Sullivan
Last fall, a few days after the U.S. midterm elections, I attended a panel discussion about U.S. politics. The panelists didn’t have a lot of new findings. The audience knew what had happened. The panelists went forward with the discussion, though, offering a lesson for all of us.
Sometimes your content matches what the audience already knows. Regurgitating what they already know makes you appear like you lack insider access. You can get over this hurdle using one of two tactics:
- Drill down on the surprise. When a topic has heavy media coverage, your audience will likely know the results. In this case, instead of reporting on the unexpected midterm election results, the panelists drilled down on the reasons why. They focused on things that the media and pundits underestimated and what was mistakenly amplified. Focusing on the back stories expands your understanding and goes further than what the media can cover. It can also help you showcase your on-the-ground perspective.
- Ask big questions. Using the findings and their analysis, the panelists focused on key factors moving forward. But instead of predictions, they asked big open-ended questions that spur conversation. (Example: Would Herschel Walker succeed without Gov. Kemp’s popularity in the runoff?) This tactic is a great alternative when specific recommendations are too risky.
Sophisticated audiences often have the same access to information as you. They will not tolerate spending precious time on blinding flashes of the obvious. This is when your perspective can either shine or be exposed.
Topic of the Month (TOTM) — Your Input Wanted
Our TOTM comes from Beth Terry: What is one piece of advice seasoned speakers should pass along to newer speakers?
Send your brief, pithy responses *that are different from those previously mentioned* to editor@SpeakerNetNews.com. Please put “Topic of the Month” or “TOTM” in the subject line.
SpeakerNet News Webcast Info
Friday, May 26
Dissecting a Masterful Keynote (webcast)
with Steven Judge
Have you watched a masterful speaker and wondered how they crafted such a memorable presentation? What went into their decisions about word choice, stories, slides and movement?
In this session, we’ve asked Steve to share parts of his mesmerizing keynote, then he’ll dissect his choices. He’ll explain why he included certain parts and performed in certain ways so you can learn his thought process when putting together your talks.
Steve will share the nuances of his story choices, and the crafting of telling them. He’ll explain how and why he includes audience interaction, which is uncommon in keynotes, as well as why asking questions of the audience only works if you inspire them to answer.
You will learn:
- nuances of constructing a powerful keynote
- subtleties of story choices and performing them to get results
- why and how to question your audience on their potential action
- refinements to make your keynote memorable so you get referrals and rebookings
Note: Everyone who registers for the live webcast session or orders the recording will get a link to the recorded video of the online webcast, as well as the audio MP3 for convenient re-listening.
Date: Friday, May 26
Special Time: 12:00 pm Eastern, 9 am Pacific, 5 pm GMT
(Enter your location here to get your local time)
Length: 60 minutes
Cost: $49 (webcast)
Special Limited-Time Offer:
If you would like more ideas for creating great keynote speeches, we're suggesting the recordings of several earlier programs to complement this program:
- “The Anatomy of a Remarkable, Convention-Maker Keynote” with Joe Calloway, CSP, CPAE
- “Nuances of Great Keynoters” with Mark Scharenbroich, CSP, CPAE and Eric Chester, CSP, CPAE
With your order of this live or recorded session, at checkout you will be offered these recordings.
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