6/5/2026

Editors: Rebecca Morgan & Ken Braly

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Miscellaneous Tips

A simple tool that saves me time every day — Susan Friedmann

If you spend too much time hunting for websites, bookmarks, or tabs, here’s a tool worth checking out: Speed Dial 2.

I’ve been using it for several months, and it’s become one of those “how did I live without this?” tools. It replaces your browser’s new tab page and lets you organize favorite websites into easy-to-find groups, so everything you need is one click away.

For me, it’s been a huge time saver. It keeps me organized and cuts down the frustration of searching for links, tabs, or bookmarked pages.

A big productivity boost for just a few dollars.

A different way to get attention in crowded markets — Vickie Sullivan

Recently, I read a story about a man who travels around New York City with shelter dogs on his back to help them get adopted, and it sparked an idea. Cool experiences like this can work for B2B companies, too, and they’re a great example of how experiential marketing ideas can attract attention in unexpected ways.

Here’s why:

• Stories are an excellent way to introduce a topic. To get attention on social media, the man (filmmaker Bryan Reisberg) started with a one-sentence story that tugged at the heartstrings of his followers. Highlighting the backstory, such as “found on the side of the road” increases people’s attention. People saw dogs as more than someone’s pet.
• These experiences allow you to target a rich environment. This animal lover didn’t try to attract folks to him. He went into the crowds with something different. Showing up with a dog in an “adopt me” backpack invited folks to approach and pet the dog without having to go anywhere or do anything special. For those not even considering adoption, it was a low-risk way to experience the possibility.

You can apply these types of experiential marketing ideas in low-risk, high-reward situations. Ask yourself: Where can I show up and be different? How can I set up situations for folks to interact with me? Put this idea on your marketing radar.

Technology Tips

AI updates — Julie Holmes

• Gemini just made switching tools easier — Google now lets you transfer chats and personal data from other AI tools directly into Gemini. Translation: less starting from scratch, more continuity.
• AI skills gap is widening — Anthropic’s latest report shows power users pulling ahead fast. This is exactly what I’m seeing in rooms right now. Small shifts in usage are creating big differences in capability.
• Alexa just got a significant AI upgrade — Amazon is making Alexa more conversational and capable. The assistant era is quietly leveling up again.
• OpenAI’s ad pilot is scaling fast — $100M ARR in under two months. AI is finding revenue models quickly.

About SpeakerNet News and the Editors/Publishers

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