SpeakerNet News Teleseminars

Getting Big-Fee Speaking Engagements
from Sponsors

Vickie SullivanGuest Expert:

Vickie Sullivan,
owner of Sullivan Speaker Services
(About Vickie)

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The Program:

Biggest barrier to getting larger fees for your keynotes: associations and other groups may no longer afford you. But sponsors can, and will if you know how to play their game. This session is a candid, no-holds barred look at the latest trends in sponsorship, how sponsors select speakers and strategies and processes to attract and obtain sponsors for your speeches. Sponsors spent $24.6 BILLION in 2000, and are one of the fastest-growing ways to get larger fees for your speaking. Get your share of this booming market!

You will learn:

  • Key players in the sponsorship game and how to work with them
  • How changes in the sponsorship relationship can help you get more sponsors
  • What sponsors are looking for in speakers
  • What sponsors expect from speakers (and vice versa)
  • Where to look for sponsors
  • Two questions that generate interest to sponsor you
  • What tools you need to get sponsorships

About our guest expert:

In 1987, Vickie Sullivan caught the attention of professional speakers when she tripled the income of one of her clients in six months. Since that time, she has obtained a national reputation in the speaking industry by generating six figure revenue streams for her clients. As a former agent and now market strategist, Vickie has worked with hundreds of speakers, consultants and industry leaders to penetrate a wide variety of markets ranging from church groups to international meetings. A majority of her clients generate significant income within 90 of implementing her ideas.

Vickie speaks nationally on strategies to promote service-based businesses via public speaking and is the author of two audiocassette tape programs “Springboard MarketingTM” and “Get Those Bookings.” Her work has been featured in the Arizona Republic and Home Office Computing and her articles have been published in Professional Speaker Magazine and other national publications. Vickie's industry activities include serving on the boards of Meeting Professionals International Sunbelt Chapter, Arizona Speakers Association and the Institute of Management Consultant Arizona Chapter.

Vickie is a graduate of The University of Oklahoma with a B.A. in Journalism/PR with a minor in Marketing. She and husband Larry Miller reside in Tempe, Arizona, along with one “child” (the kind that meow) Tigger.


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