SpeakerNet News Teleseminars

Finding and Cultivating New Business:
How to Qualify and Interest Decision Makers

Lois CreamerGuest Expert:

Lois Creamer
(About Lois)

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The Program:

The selling of business services has changed. You used to be able to cold call prospects, and have a good chance of talking to them and then garnering their interest. Now you get voicemail and no one calls you back. What if you had a compelling introduction, whether talking to someone live or leaving a message? What questions can you ask that qualify them without your seeming intrusive? How do you politely uncover if this is the decision maker?

Lois will share proven strategies for building a successful speaking practice. She works with professional speakers to help them book more business.

You will learn how to:

  • Develop a positioning statement to capture your prospect's attention in seconds
  • Use Lois' qualifying system which ensures you only spend time with those most likely to buy
  • Get to the real decision maker
  • Ask questions that uncover if you are a good fit
  • Gain the competitive edge so you close more sales, make more money, and attract loyal customers and prospects

More about our guest expert:

Lois Creamer works with professional speakers who want to book more business and make more money. Her background in corporate sales and as staff to a nationally recognized speaker led her to form her company, Book More Business. She has a proven track record of success in growing a speaker's business. Her client list consists of speakers early in their careers as well as CSPs and CPAEs earning seven-figure speaking incomes.

Her expertise in this industry has led her to be called upon to participate in several programs for the National Speakers Association, including programs at national conventions and workshops and chapters all over the country. She is the author of Working Smart, Not Hard -- A Business Manual for the Professional Speaker as well as several audio programs.


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