SpeakerNet News Teleseminars

Increase Your Revenue by Licensing Your IP
to Clients and Other Trainers

Candace FitzpatrickGuest Expert:

Candace Fitzpatrick, MBA, CSP
(About Candace)

How to order the recording:

Order Recording


The Program:

Multiplying your revenue when other, high-quality trainers deliver your material is many thought leaders’ dream. How hard can it be? They watch you present, you give them your slides, charge them a licensing fee, and the money rolls in. Right?

Not so fast. You have to work out lots of details, not the least of which is figuring out if you have licensable intellectual property. If you do, determining how to protect it is the first hurdle. Then you need to work on how to properly train trainers to ensure they can deliver your work accurately. Plus, you need to keep them abreast of refinements you make.

All of this can be daunting and, for some, off-putting. If you get stymied, you’re preventing a lot more people from gaining from your insights, and denying yourself some healthy income.

Candace has spent the last 12 years figuring out the process. She has learned a lot and shares her advice based on the mistakes and successes. She now attributes 62% of her revenue from licensing her IP to other trainers, both internal and colleagues.

In this session, you will learn:

  • Little-known benefits of licensing
  • Ensuring you’re protecting your IP
  • Nuances to consider for your licensing agreement
  • Creating a robust certification process to ensure high quality
  • Other services to provide your licensees

More about our guest expert:

Candace Fitzpatrick is president of CoreClarity, Inc., a company focused on uncovering the core competencies of individuals, teams and organizations. In addition to developing and delivering learning programs to identify and maximize the innate strengths of the participants, she works with organizational leadership to promote and enable cultural change from the grassroots level up.

CoreClarity has been on the forefront of the strengths revolution that was boldly declared in 2001 by Marcus Buckingham and Don Clifton in their best-selling book, Now, Discover Your Strengths. A thought leader who has expanded the understanding and teaching of the results of the StrengthsFinder® assessment, Candace has personally worked with thousands of individuals and hundreds of teams to help them articulate their unique value proposition. Clients include Texas Instruments, AT&T, Blue Cross/Blue Shield of Kansas City, Duke Energy, Procter & Gamble, Reliant Healthcare Partners, and Southern Methodist University, among others.

Prior to creating CoreClarity, Candace was co-founder of CRESA, writing and implementing the business plan that created this innovative alliance of like-minded corporate real estate service providers. She served as Executive Director from its inception in 1993 until her retirement in November 2003 when CRESA Partners presented her with their “First Citizen” Lifetime Achievement Award.


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