SpeakerNet News Teleseminars

Make Your Visual Brand Uniquely Memorable

Brian CroftGuest Expert:

Brian Croft
(About Brian)

How to order the recording:

Order Recording


Webinar video:

  • If you order the recording, you will get a link to the recorded video of the online webinar.

The Program:

You want a cohesive, memorable experience for audiences, yet many presenters treat presentation design as an afterthought. Even veteran presenters, with all the right credentials, seem not to understand how their visuals set them apart — or set them back. Why would you just stand up when you can stand out?

Even if you think your visuals are “killer,” there’s likely room to make them even better.

Brian illustrates how the combination of active language, compelling visuals, and eye-popping animation and video can transform “ho-hum” into “wow!” Combining science, proven principles of effective design, and stunning examples, he shows even seasoned professionals how to up their visual branding game.

If you have someone else create your visuals for you, encourage him/her to also watch the video to understand the concepts Brian will share.

You will learn how to:

  • avoid the most common mistakes speakers make in shaping their presentation visuals
  • extend your visual presence across your overall brand — presentations, handouts, one-sheets and more
  • transform your messages from bullet points to a cohesive and compelling story
  • find the perfect balance of visuals, animations, text and other elements that will make your messages “pop”

More about our guest expert:

As founder and CEO of Visual Congruence, Brian is a preferred presentation design partner to dozens of main-stage speakers and in-demand trainers and coaches worldwide. Prior to founding Visual Congruence in 2003, Brian was a communications consultant with several leading HR consulting firms; this experience positioned him to advise speakers on the complete audience experience — messaging, language, and design.

Brian received the IABC Silver Quill for his work on an innovative web concept, and has led visual communication efforts for many large corporate clients. He’s the author of two non-fiction books and numerous magazine articles, and has received rave reviews for his conference and workshop presentations about the impact of technology on communication.

Brian is a husband and father of five, and resides in the Chicago suburbs.


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