SpeakerNet News Teleseminars

How to Get on Oprah and Other Talk Shows

Guest Expert:

Laurie Fried,
former Director of Marketing & Promotion
for the “Oprah Winfrey Show” & Harpo, Inc.

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The Program:

Laurie will share the truth behind getting on talk shows. She knows what works from her eight years as an Oprah Winfrey Show producer, as well as what current talk show producers want. You'll learn the true secrets behind talk shows.

You will learn:

  • How to target your pitch to what each show's producers want.
  • What turns off and annoys producers.
  • How you can make yourself irresistible to talk shows.
  • What talk shows are looking for -- and what they aren't!
  • Simple things you *must* do before calling a producer.

About our guest expert:

Laurie Fried began her television career at a local show, called the Oprah Winfrey Show. No one imagined when this Chicago morning show was nationally syndicated; it would become a part of television history. When Harpo, (Oprah's production company) was founded, Fried was one of the first members. At Harpo, she worked her way up from a receptionist, to Director of Marketing and Promotion, and she performed every job in between. During her eight-year tenure with the Emmy Award winning talk show, Fried received a wealth of experience and worked in almost every facet of the business including production, promotion and publicity. She won a myriad of honors for her promotion and graphic work, including the prestigious PROMAX Gold Medallions, the Monitor and Telly Awards.

When Fried started as Director of Creative Services for the Jerry Springer Show, the topics were serious and the show was about to be canceled. When she told people she worked for the Jerry Springer Show, they would reply, "Jerry who?" Now, Jerry Springer is a household name. However, Fried does not take all the credit. "The nudity and fighting might have helped, just a bit." Fried also helped launch the "Too Hot For TV" video series, which sold more than a million copies in less than a year.

Fried has booked television appearances on a wide spectrum of shows including The View with Barbara Walters, Home and Garden Television, The Sally Jessy Raphael Show, The Rosie O'Donnell Show, The Montel Williams Show, MTV's WebRIOT, Real World and Road Rules, CNN, CNNfn, CNBC, MSNBC, Good Morning America, The Today Show, CBS, NBC, ABC, and Fox News (national and local) as well as E! News Daily, Wheel of Fortune, Entertainment Tonight and Access Hollywood.

In 1998, Fried launched her own promotion and publicity firm, Laurie Fried & Associates, which specializes in garnering publicity for Internet web sites. Representing some of the fastest growing companies on the net, LFA-PR creates a spectrum of innovative promotions and appearances on television and radio. Their elite, cutting-edge clients include: Furniture.com, Art.com, eBags.com and Wine.com.

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