SpeakerNet News Teleseminars

That’s Original! — Create Clever,
Proprietary Titles and Content

Sam HornGuest Expert:

Sam Horn
(About Sam)

How to order the recording:

Order MP3


The Program:

Louis Nizer said, “No speech is good without an original thought.” Agreed. Yet how do we generate fresh material that pleasantly surprises our audiences and readers? Sam has a step-by-step strategy for creating clever titles, proprietary content, insightful examples, and humorous stories that make our presentations and books stand out. This is a “hands-on” session. Have paper and pen ready because we’ll be brainstorming and mind-mapping your proposal, manuscript, or talk.

You will learn how to:

  • Generate clever titles
  • Develop proprietary content
  • Package ideas so they’re easy to remember
  • Add originality to your insights
  • Mindmap your material to increase its creativity
  • Make ideas action-oriented so readers/listeners are inspired to follow up and put these suggestions into practice.
  • Wordsmith your language so it’s crisp and impressive

About our guest expert:

Sam Horn, President of Maui-based Action Seminars since 1982, has presented her real-life workshops to a wide variety of corporate and convention clients including Young Presidents Organization, U.S. Navy, Army, and Air Force, Royal Viking Cruise Line, Hewlett-Packard, American Bankers Association, National Geographic Society, State of Hawaii, National Governors Association, the IRS, Century 21, and Four Seasons Resort. She was the top-rated speaker at the ’96 International Platform Association convention.

Sam calls her company ACTION SEMINARS because she believes the object of education isn’t knowledge, it’s action. Her seminars, books and tapes are rated highly for being fun, motivating, and for focusing on real-life ideas people are inspired to follow up and use immediately at work and at home. As the author of Tongue Fu!® (St. Martin’s Press, ’96), Concrete Confidence, (St. Martin’s Press ’97) and Conzentrate (St. Martin’s Press, ’00) she has been featured in national newspapers and magazines including Readers Digest, Chicago Tribune, Washington Post, Cosmopolitan, Entertainment Weekly, Executive Female, and Family Circle and has been interviewed on hundreds of television and radio programs. She is founder and Past-President of the Hawaii Chapter of the National Speakers Association.


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