SpeakerNet News Teleseminars

How to Be an Effective Spokesperson

Marilynn MobleyGuest Expert:

Marilynn Mobley
(About Marilynn)

How to order the recording:

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The Program:

Would you like to be paid for media interviews, as well as having someone book you to speak at conventions, without your paying a commission? Corporations hire spokespeople to do these things, and more. Being hired as a spokesperson is not easy, but when an opportunity appears, you want to be ready. Getting the opportunity and seizing it are two entirely different things. Being an effective spokesperson involves much more than knowledge. You have to know how to articulate information in a way that's concise, compelling, and colorful. Do you know how to pack a punch that will make you a sought-after spokesperson?

You will learn:

  • Create opportunities to become a corporate spokesperson
  • Spin a spokesperson inquiry into a much bigger contract
  • Determine what to charge
  • Keep the interviewer and yourself focused on your points
  • Use your appearance and body language effectively on TV
  • Turn a phrase that turns heads
  • Create and use effective analogies, comparisons and examples
  • Avoid lures and traps to get you to say something negative
  • Use a negative question to give a positive answer
  • Say things in a way that compels the interviewer to follow up

About our guest expert:

Marilynn Mobley founded Acorn Consulting Group, Inc., after 20 successful years as a professional communicator. Acorn's client list has included IBM, Georgia-Pacific, PepsiCo, Candle Corporation, Sun Data, Inc., Atlanta Internet Bank, as well as several small and medium-sized technology companies. She is also a professional speaker and member of the National Speakers Association and the Georgia Speakers Association.

Prior to founding Acorn, Marilynn was senior public relations manager for IBM's Southern Area marketing region, capping a 15-year career that included a wide variety of communications assignments.

Marilynn has earned accolades and awards as an executive speech writer, publications editor, employee communication adviser, marketing communications consultant, and media relations manager. She has served as director of public relations for a quasi-governmental agency, a media relations representative for one of the nation's largest public utilities, and a newspaper reporter for a large metropolitan newspaper.


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