SpeakerNet News Teleseminars

Create a Paid Mentorship Program
to Capitalize on Your Expertise

Marcia YudkinGuest Expert:

Marcia Yudkin
(About Marcia)

How to order the recording:

Order MP3


The Program:

If you already have fans of your work (or could gather them), why not create a fan club where people pay month after month for access to your pearls of wisdom? Before starting her own online mentorship program with a monthly fee of $195, Marcia Yudkin extensively researched this new money-making opportunity. Profit from her research and the lessons from her successful launch.

You’ll learn:

  • Psychological price points for monthly member fees
  • Features you must have in place for your launch and many optional ones
  • What Marcia added to her program because of participant feedback
  • Why people really join such programs and stay
  • Technologies that make administration of the program a breeze

About our guest expert:

From the launch of her writing career in the New York Times in 1981 to today’s recognition as one of the world’s top creative marketing experts, Marcia Yudkin has excelled at turning words and ideas into money.

Her eleven books include 6 Steps to Free Publicity, Persuading on Paper, Poor Richard's Web Site Marketing Makeover, Internet Marketing for Less than $500/Year and Freelance Writing for Magazines & Newspapers, a Book of the Month Club selection. Her articles have appeared in hundreds of magazines, including the New York Times Magazine, TWA Ambassador, USAir Magazine and Business 2.0. She has been featured in Success Magazine, Entrepreneur, Business96, Business99, Home Office Computing, Working Woman, Women in Business, dozens of newspapers throughout the world and four times in the Sunday Boston Globe.

Her Marketing Minute segment aired for more than a year on WABU-TV, and she has delivered commentaries on WBUR in Boston and National Public Radio. She has served four times as an official site reviewer for the Webby Awards and has helped judge the Inc. Magazine Small Business Web Awards. She holds the post of Contributing Editor for Bill Stoller’s Free Publicity newsletter.

Marcia’s clients include small to medium-sized businesses and professional firms from Internet entrepreneurs, software manufacturers and publishers to attorneys, physicians, financial planners, videographers and consultants.

She holds three Ivy League degrees, including a Ph.D. in the humanities, and has taught writing at Boston University, Babson College, the New England School of Law and Holyoke Community College.


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