SpeakerNet News Teleseminars

The Anatomy of a Remarkable,
Convention-Maker Keynote

Joe CallowayGuest Expert:

Joe Calloway, CSP, CPAE
(About Joe)

How to order the recording:

Order MP3

Order Transcript  View a sample (PDF)


The Program:

If you were at the 2004 National Speakers Association convention, you heard one of the most remarkable, innovative, impactful, memorable keynote speeches we’ve had in many, many years. Joe’s “Success Means Letting Go of What USED to Work!” will go down in the annals of NSA history as a presentation people talk about for years. In fact, a number of the keynoters and breakout presenters incorporated his key ideas into their presentations. And his key call-back phrases were heard throughout the halls for the remainder of the convention.

We—and we think you—want to know how he developed this breakthrough presentation. Joe has agreed to be interviewed on his process so we can all learn how to develop and deliver presentations that live on and on beyond our brief time on the stage.

You will learn:

  • How he crafted such an innovative, unusual, home-run talk.
  • How he decided on this topic for this group.
  • How he researched it.
  • How long he worked on it.
  • What he did to practice.
  • Some of the processes and principles he used that we can apply to our presentations.

If you were not at the talk and want to watch it, go to the NSA recordings site and click on “2004 NSA Annual Convention” to order. We highly recommend the video, not the audio, as you’ll miss some important and innovative visuals if you just get the audio.

About our guest expert:

Joe Calloway is a restaurant owner, business author, and branding consultant whose client list reads like a “Who’s Who” in business ... from newspapers in Sweden, hotels in Great Britain, and computer companies in South Africa to world brands like American Express and IBM.

Joe is a guest lecturer with both the Graduate School of Business at the University of Tennessee and the Center for Professional Development at Belmont University.

Joe is also a partner in Mirror, an award-winning restaurant in Nashville, which was recently featured on television’s Food Network.

A recent issue of Sales and Marketing Management Magazine called Joe “an expert on developing customer focused teams,” and a National Customer Services Advisory Board called Joe “one of the most innovative and compelling people in the service industry.”

Joe’s book, Becoming a Category of One, has been published by John Wiley & Sons.

Joe Calloway speaks frequently on business competition, and he has been inducted into the Speakers Hall of Fame. Joe is nationally known as a straight-talking expert on how to compete and win in today’s marketplace.


SpeakerNet News is produced by Rebecca Morgan and Ken Braly. It is not affiliated with the National Speakers Association. Send comments or suggestions