SpeakerNet News Teleseminars

How Strategically Published Books Can
Promote a More Profitable Career or Business

Dianna BooherGuest Expert:

Dianna Booher, CSP, CPAE
(About Dianna)

How to order the recording:

Order MP3


The Program:

Someone has said to you, "You should write a book on that." Or perhaps you're passionate about a topic and want to write a book on it. But what if you spend weeks, months, years writing and publicizing a book that does little to propel your career? Although it sells some copies, it doesn't skyrocket your speaking or consulting business. Dianna will tell you how to avoid this fate. She has created mega-book and product sales by being strategic in what she has written and produced that resulted in profitable spin-offs.

You will learn how to:

  • Determine which book to write to leapfrog your career
  • Plan your sequence of books and products, not just one
  • Plan your family of products for a 5- to 10-year life span
  • Identify clauses never to allow in your contract with a publishing house
  • Modify key sub-rights clauses in your contract, which will allow you to produce your own products
  • Redeploy your work for different markets

More about our guest expert:

As author of more than 40 books, Dianna has published with Simon & Schuster/Pocket Books, Warner, McGraw-Hill, Prentice Hall, HarperCollins and Thomas Nelson. Her latest books include Speak with Confidence! Powerful Presentations That Inform, Inspire, and Persuade; E-WRITING: 21st-Century Tools for Effective Communication; Communicate with Confidence®!; and Get a Life Without Sacrificing Your Career. Several have been major book club selections. Her work has been published in 16 foreign editions and is also widely available on audio, video, and online courseware.

As a speaker, Dianna is a recognized communication and productivity expert who captivates, motivates, and inspires audiences around the world. She delivers very focused programs addressing clients' specific communication issues as well as personal productivity or life and career balance.

Dianna has received the highest awards in the professional speaking industry, including induction into the CPAE Speaker Hall of Fame. She is a member of the prestigious Speakers Roundtable. Additionally, Successful Meetings magazine named Dianna on its list of 21 Top Speakers for the 21st Century!


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