SpeakerNet News Teleseminars

Create a “Get-Hired” One-Sheet:
Design and Writing Tips
to Give You “Buy” Appeal

Karen SaundersBarbara McNicholGuest Experts:

Barbara McNichol
and Karen Saunders

(About Barbara and Karen)

How to order the recording:

Order MP3

Order Transcript  View a sample (PDF)


Additional resources for this seminar:

Karen and Barbara provided an attractive and detailed handout showing many examples of one-sheets, and tips for creating an effective one. When you purchase the recording, we will email you a link for downloading the handout.

The Program:

Whether it appears in print or PDF form, you want your one-sheet to convey your services and talents with maximum appeal. How do you accomplish that in a single page or two? Two experts who have created lots of stand-out one-sheets will share their techniques so you can better craft a one-sheet that gets you noticed.

Karen and Barbara work together to create "get-hired" one-sheets for speakers and entrepreneurs. Karen had her own graphic design firm in the Denver area since 1990, and Barbara has offered editorial services since 1994, but their professional association goes back to the mid-1980s. They both specialize in making books, one-sheets, and other marketing materials the best they can be. You'll receive handouts from this session that come from Karen's book Turn Eye Appeal into Buy Appeal -- How to Easily Transform Your Marketing Pieces into Dazzling, Persuasive Sales Tools!

You will learn:

  • Who your messages should be directed to
  • What written and graphic elements to include
  • How to make your one-sheet stand out above the rest
  • Three ways to avoid the most common mistakes
  • How to "get over yourself" and start crafting a powerful one-sheet

More about our guest experts:

Barbara McNichol excels at working with authors, speakers, and experts to put their passion on paper and make a difference in the world. With Barbara McNichol Editorial, authors get more than scoping out grammar gremlins and word trippers. Their message becomes more polished, persuasive, and effective.

Before starting her own business in 1994, Barbara gained expertise as a corporate communicator for 15 years. Since then, she has provided wordsmithing and ghostwriting services for entrepreneurs, and has more than 100 books she's edited on her trophy shelf. Barbara shows how persuasive writing opens doors to opportunities. Sign up for her ezine "The Door Opener" at:


In 1990, Karen Saunders founded MacGraphics Services, a graphic design firm in Aurora, Colorado. Her firm services small businesses nationwide with ads, logos, one-sheets, book covers and interiors, corporate identity, audio and video packaging, and much more. Karen has designed the covers of 18 books that have become best-sellers or won awards, including the 2005 Writer's Digest "Grand Prize" winner for the best self-published book in America. Karen is a Colorado Independent Publishers Association (CIPA) board member and program director. She wrote the "Desktop Coach" column for CIPA's newsletter for three years and is the author of Turn Eye Appeal into Buy Appeal -- How to Easily Transform Your Marketing Pieces into Dazzling, Persuasive Sales Tools! Sign up for her monthly ezine at:


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