SpeakerNet News Teleseminars

Executive Coaching: Powerfully Increase
Your Long-Term Revenue and Client Impact

Steve LishanskyGuest Expert:

Steve Lishansky
(About Steve)

How to order the recording:

Order MP3


The Program:

You love presenting and you also love helping people achieve long-term results. You may have done some coaching, or just considered adding it to your offerings. Either way, you know there must be “practice principles” and “rules of the road” for selling and delivering these services with maximum effectiveness and success. How you sell coaching, how you add it on to a speaking, training, or consulting engagement, how much you charge, how long a typical contract is, how you can ensure success — all these are answered by one of the deans of the executive coaching field.

You will learn the answers to these questions:

  • What is coaching, really?
  • What distinguishes executive coaching from other forms of coaching?
  • How do you differentiate yourself in the marketplace?
  • What do I need to know and do to be effective as a coach?
  • How important is it to have a coaching system or methodology?
  • Who can I trust to develop my skills and education in coaching?
  • What are the keys to effectively selling coaching engagements?
  • What are the best ways to set up an engagement?
  • How do I get paid for the value of the coaching, rather than an hourly or monthly rate?
  • What are the biggest causes of failure in coaching?
  • What are the biggest drivers of coaching success?

More about our guest expert:

Steve Lishansky has been coaching senior executives, facilitating team and organizational performance improvement, and delivering customized executive learning programs for more than 15 years, during which he has worked with leaders and managers from more than 35 countries. Prior to beginning this phase of his career, Steve founded and was the CEO of two wholesale consumer goods companies, and the Executive VP for Sales and Marketing of a third.

Steve is the co-author of two books — Exceptional Achievement and Masters of Success — and working on his third book, Becoming an Indispensable Partner: The Keys to Avoiding the Expertise Trap.

Steve was one of the first executive coaches in the US, and is the founder and co-leader of The Executive Coaching Institute, the oldest coaching school focused exclusively on developing high-level executive coaches. He is among the first people awarded the International Coach Federation’s highest coaching distinction, the Master Certified Coach, and was a founder and the first co-chair of NSA’s Business Coaching PEG.


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