SpeakerNet News Teleseminars
Increase Your Revenue NOW:
Get Free Publicity to Grow Your Business
Guest Expert:
Susan Young
(About Susan)
How to order the recording:
Additional resources for this seminar:
- PR Tips — (PDF, 156K)
The Program:
Most entrepreneurs would love to have someone else promote their business. What if you could have dozens of stories touting your services and/or products without your paying a dime? And what if that publicity were designed to make your phone ring with interested prospects calling you? Many people believe that just writing an “announcement” press release and putting it on PRWire will get their phone ringing. Then they’re disappointed when nothing happens. They don’t understand how to get inside the media professional’s head to want to do a story.
Susan Young, award-winning media expert, shares her inside information learned from being a journalist and media expert. This program is designed for those who want to get “free press” and make more money now!
You will learn:
- how to create news and news releases to promote your projects
- key ways to write press releases and pitches that get covered
- the top 3 complaints of news decision-makers
- the inside mindset of reporters and producers
- top 10 do’s & don’ts of writing press releases that get noticed
- how to develop relationships with reporters so they welcome your contact
- 7 ways to get “free press”
More about our guest expert:
Susan Young is president of Susan Young Media Relations, Inc., and Get in Front Communications. Her clients and seminar participants have dubbed her “The Media Magician!”
Susan has been in the news and communications industry for 25 years. She’s an award-winning radio news director, reporter and on-air anchor. Susan also ran NJ Governor Christie Whitman’s Office of Radio and Television and was public relations director of a statewide non-profit.
Her nine-year-old PR firm helps businesses and nonprofits to increase publicity, visibility and revenues. The firm also offers a new “Recession-Proof PR” program.
Susan is a member of the National Speakers Association and is the author of Communicating with Confidence: Tips & Techniques for Powerful Business Communication. She also publishes a free monthly e-zine on PR. Susan has been honored as “Entrepreneur of the Year” by the Edison, NJ Chamber of Commerce.
SpeakerNet News is produced by Rebecca Morgan and Ken Braly. It is not affiliated with the National Speakers Association. Send comments or suggestions