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SpeakerNet News Teleseminars

Earn More and Work Less
by “Expertizing” Your Book and Business

Fern ReissGuest Expert:

Fern Reiss   (About Fern)

How to order the recording:

Order MP3


Additional resources for this seminar:

The Program:

If you’ve written and published a great book, don’t you deserve to see terrific book sales and an increase in your speaking and consulting? It’s time to consider “Expertizing” your book and business. Expertizing is not only a way to get better media attention from journalists, it’s also a way to get more clients, more speaking engagements, and more sales.

Fern Reiss has Expertized authors, small businesses, large businesses, and nonprofits — everyone from the Hilton Hotels Corporation to the United Methodist Church. Learn how to Expertize your book and business.

You will learn:

  • What is “Expertising”?
  • How to generate publicity for your book and business — online and off
  • The five biggest (and most expensive) pitfalls of book marketing — and how to avoid them
  • How to get the media to call you for quotes
  • How to coin juicy sound bites and get into nearly any publication in the world
  • How to get the benefits of a $100,000 PR campaign — while spending less than $2400
  • How to earn a five-figure monthly income by leveraging your book into an association or subscription Web site

More about our guest expert:

Fern Reiss has been featured, and her books and business mentioned, in over 100 prestigious publications, from the New York Times and the Wall Street Journal to full-page stories in Fortune Magazine and a full segment on Wall Street Week. In her consulting and workshops she teaches a combination of easy-to-learn traditional media tactics as well as lucrative social media techniques. She is currently a finalist in the Business.com Small Business contest.

Fern is CEO of PublishingGame.com (books, workshops, and consulting for writers on how to get a literary agent and publish traditionally, self-publish, and successfully promote their book) and Expertizing.com (how to get better media attention for a book, business, or non-profit.) She founded the Expertizing Publicity Forum, which enables a dozen individuals and small businesses each year to personally pitch top journalists with personalized feedback from the journalists guaranteed. She is the author of the popular Publishing Game book series.

Fern is also director of the newly launched International Association of Writers (AssociationofWriters.com), offering publicity vehicles (including an international speakers bureau, database of experts to the media, syndicated articles directory, freelance writers forum, and query letter/manuscript submission forum) to writers worldwide.

Fern is a frequent keynote speaker at corporate gatherings, and regularly speaks at conferences including the American Society for Journalists and Authors, Bulldog Reporter Media Relations, The Commonwealth Institute, Young Presidents’ Organization, Independent Book Publishers’ Association (formerly PMA), and Book Expo America. Her complimentary weekly ezine, The International Association of Writers’ newsletter, which includes information on how small businesses can get better media attention, goes to over 40,000 subscribers around the world.