SpeakerNet News Teleseminars

Repackaging Your Content: Using New Media
for SEO, Thought Leadership and Sales

Albert MaruggiGuest Expert:

Albert Maruggi
(About Albert)

How to order the recording:

Order MP3


The Program:

Speakers, consultants and trainers are constantly creating content. PowerPoint presentations, speeches, videos, demos. You’re constantly sharing information online and off. But are you getting as much mileage as you can out of that content? This program helps you think about new ways to publish, share and promote your content, your ideas and yourself.

Social media tools are inherently search engine-friendly and help you reach more people. Learn how the power of the Web can highlight the value you provide and solidify your standing as a thought leader in your niche. What would you be able to accomplish with more eyes and ears on more of your content?

You will learn how to:

  • Put your content in front of more eyeballs by making it “social,” findable and shareable
  • Use your content to squeeze out more “Google juice”
  • Benefit from thinking like a journalist
  • Get started on making valuable connections on the Web
  • Find influencers and potential clients online

More about our guest expert:

Albert Maruggi has spent his 25-year career in communications working in broadcast journalism, national politics, corporate marketing, and venture capital, including a stint as press secretary for the Republican National Committee during the 1988 president election cycle. As the founder of social media marketing consultancy Provident Partners, Albert helps clients harness the power of the Web and learn how to turn their ideas into a position of thought leadership. Albert is also a senior fellow at the Society for New Communications Research, a non-profit think tank that studies the business uses and impact of new media.


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