SpeakerNet News Teleseminars

Generate New Revenue by Securing Mini-Sponsors

Rosalind SedaccaGuest Expert:

Rosalind Sedacca
(About Rosalind)

How to order the recording:

Order MP3


The Program:

Think beyond the traditional sponsor model where a company pays your fee and expenses to speak to a group. These take a long time to secure. Think instead of smaller vendors — those who can say “yes” quickly and are willing to invest to be introduced to your audience. You can get dozens of these people to pay you and they will continue to pony up for multiple engagements — if you do it right.

You can entice mini-sponsors for self-sponsored public seminars, other-sponsored seminars (e.g., Chambers of Commerce, associations, charity functions), and even teleseminars/webinars. It takes some initial ferreting to find the right match of mini-sponsor to your target audience, but once they see the results, they’ll want to be part of every event. In fact, you can even earn money by getting mini-sponsors to others’ events where you may or may not be speaking.

You will learn:

  • How this approach differs from traditional corporate sponsorship
  • Why it works: 4-way win
  • Various options for mini-sponsors to get exposure at your event
  • What kind of events will benefit from mini-sponsors
  • What you can charge

More about our guest expert:

Rosalind Sedacca is a business communication strategist with a 25-year background as a marketing consultant, professional speaker, certified corporate trainer and award-winning advertising copywriter. She is also the author of “How Do I Tell the Kids about the Divorce? A Create-a-Storybook Guide to Preparing Your Children — with Love!” and founder of the Child-Centered Divorce Network. While marketing her speaking and training services, Rosalind has found a formula for piggybacking off of existing events with themes related to her topics. She is generating additional revenue by attracting mini-sponsors for a variety of special events including expos, singles dances, business association and public teleseminars and charity events.


SpeakerNet News is produced by Rebecca Morgan and Ken Braly. It is not affiliated with the National Speakers Association. Send comments or suggestions