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Guest Expert:

Terri Langhans, CSP   (About Terri)

How to order the recording:

(Pricing)

Additional resources for this seminar:

• Handout — (PDF, 170K)

The Program:

No one cares about your business. That’s how it feels sometimes, doesn’t it? To the people who hire us, many speakers, trainers and consultants are pretty much the same. Your topic is someone else’s (or everyone else’s). The economy this, the economy that. Blah Blah Blah.

Would you like creative ideas and tangible tools you can use right away to make your marketing more effective, meaningful and memorable — no matter how big or small your budget? (And even if you don’t have a budget!) Terri will zero in on ideas you can apply now that get results quickly.

You will learn:

• the four critical components your marketing message must have or do in order to be more effective.
• how to distinguish yourself (and your one-sheet) from the competition, no matter how much you look like “the other guy/gal.”
• the one thing your one-sheet is probably missing that could make all the difference in the world in getting you business.
• how to create direct mail that works. (And don’t tell her you’ve tried it and it doesn’t work. You’ll know why after this seminar.)

More about our guest expert:

Terri Langhans, CSP is the author of the book The 7 Marketing Mistakes Every Business Makes & How to Fix Them, and former CEO of a national ad agency and marketing firm that she started from scratch and grew large enough (and profitable enough) to sell to a publicly traded Big Boy. She won the coveted CLEO for advertising, a New York Film Festival award for TV spots and the American Marketing Assn’s EFFIE for the most effective campaign in the country in its category. Now she’s a Certified Speaking Professional and COE (Chief of Everything) at Blah Blah Blah, her speaking business.

Blatant Testimonials (Are there any other kind?)

“I trust Terri with my life, and with your business. If you are looking for powerful and insightful new ways of looking at your marketing efforts, then you have to attend. Terri takes the mystery out of the process and creates an environment where creativity thrives. Don’t miss it. She will enhance everything else you have ever learned about marketing professional services, programs, and products. And hang on for the ride!” —Mark LeBlanc, NSA Past President

“In 40 minutes I learned more from Terri about marketing than from the marketing firm I had hired could teach me in 4 months. If I had heard Terri initially, it would have saved me thousands in time, energy, effort and hard-earned cash!” —Monica Wofford, CSP, President, Contagious Conferences

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