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SpeakerNet News Teleseminars

Connecting with and Selling to Power Buyers

Josiane FeigonGuest Expert:

Josiane Chriqui Feigon   (About Josiane)

How to order the recording:

Order MP3


The Program:

You’ve increased your prospecting and marketing efforts but now realize you have invested too much time aligning with the wrong people. In today’s unpredictable economic landscape, it’s not unusual to spend time with buyers who have no power and no potential, yet make you believe they can actually do something.

There is business out there, you just have to work smarter to uncover it and get to the decision makers — the Power Buyers. It is harder than ever, but when you learn the right techniques, you’ll get more business. This session helps you focus on the Power Buyer: how to recognize them, what to say to them, and if you really deserve to speak with them.

You will learn how to:

  • find the Power Buyers — how to recognize verbal and visual Power Buyer signs and what are common characteristics of people with high influence.
  • engage with Power Buyers — when you finally get to the Power Buyer, what do you say and how do you align and package your offerings with high value that creates curiosity and intrigue?
  • move out of the “No-Po Zone” — don’t get fooled into believing the ones with No Power and No Potential will actually do anything. Stop listening with your Happy Ears.
  • understand Power Buyer objections — you’ve been hit with a tidal wave of objections, but do you believe them all and where are they coming from?
  • determine if you are Power Buyer Worthy — do you have the self-confidence, knowledge, and courage to believe you have something important to say?

More about our guest expert:

Josiane Feigon is the author of the newly released book Smart Selling on the Phone and Online, and is the CEO of TeleSmart Communications. A twenty-year veteran of the sales industry, Josiane is recognized as one of the world’s leading experts on inside sales team and manager talent, providing consulting, coaching and training solutions for hundreds of Fortune 1000 companies, including Cisco, EMC, Microsoft, Autodesk, Hewlett-Packard, and VeriSign.