SpeakerNet News Teleseminars

The Makings of an Exceptional Speech

Lou HecklerGuest Expert:

Lou Heckler, CSP, CPAE
(About Lou)

How to order the recording:

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The Program:

You vividly remember that special speaker’s message and stories years—or decades—after hearing the talk. It had a huge impact on your life. You want your presentations to be that magical and memorable. You’re a good speaker—perhaps very good—but know you could be even more unforgettable.

Why do some speeches stay in our minds long after the speaker has left the stage? How can you integrate some new elements of outstanding orators?

This session looks at the key elements that create a memorable and repeatable experience for listeners.

We will discuss:

  • How to “yank ’em in and throw ’em out”—creating that exceptional opening that pulls the audience right up on the stage with you. . .and closing in a way that makes them beg for more.
  • Structure—it doesn’t “freeze” you, it “frees” you—why an audience loves transparent structure even when they don’t consciously recognize it.
  • Being the story, not telling the story—right, you’ve heard this before, but we’ll tell you exactly how it’s done. . .on Broadway, in novels, and in your presentations.
  • Truly speaking to “an audience of one”—what are those magical little phrases and transitions that make each audience member feel you are speaking only to them. . .and in an almost intimate way at that?.
  • Voice as a finely tuned instrument—ironically, one of the most ignored assets by many speakers. We’ll show you the way to use your voice like Yo Yo Ma uses the cello.

More about our guest expert:

Lou Heckler, CSP, CPAE has been making a living from written and spoken words since he was 14 years old. A veteran of 14 years in public and commercial television, he has been speaking professionally since 1980 and has received nearly every major award and recognition available to professional speakers.


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