SpeakerNet News Teleseminars

The Good and Bad
of Selling Your Audio Programs Online

Al McCreeGuest Expert:

Al McCree
(About Al)

How to order the recording:

Order MP3


The Program:

The iTunes store is the #1 seller of audio products in the world. Audible.com is the #1 seller of spoken-word recordings. Yet Nightingale-Conant is a highly recognized leader in recordings by experts. You want your recordings in their online catalogs, right?

Maybe. Maybe not.

A handful of spoken-word recording distributors dominate the market. Each has a different revenue and marketing model. Some will yield a steady stream of revenue for you and some will be a waste of time. If you’re considering becoming a content provider — having them sell your recordings — what do you need to know?

You will learn:

  • How to garner the information to decide which distributor(s) would work for you
  • How to determine if their markets are a fit for your recordings
  • What are the most common and the most advantageous revenue splits
  • What type of recordings really sell well and why
  • What you need to do to support the recordings’ sales

More about our guest expert:

Al McCree is a professional speaker, songwriter, entrepreneur. He is the president and owner of Musical Concepts Inc. and Al McCree Entertainment. His companies are actively involved in promotion and distribution of entertainment artists and products.


SpeakerNet News is produced by Rebecca Morgan and Ken Braly. It is not affiliated with the National Speakers Association. Send comments or suggestions