SpeakerNet News Teleseminars

Use Your Humor as Your Brand:
Make Your Speeches and Writing
More Buzz-Worthy

Gina BarrecaGuest Expert:

Gina Barreca, PhD
(About Gina)

How to order the recording:

Order MP3


The Program:

Impact. If you’re a speaker, that’s what you want more than anything else. You want to have an impact on those who hear you speak and work with you, because you know that the knowledge and wisdom you bring can help change individuals and organizations.

You can have a greater impact by your message reaching more people and being more memorable to those you reach. Your authentic humor can help accomplish both of these.

Finding and using your own signature humor can get you more attention than any other single strategy. Your sense of humor can distinguish you from your competitors more completely and more successfully than any other trait.

Media producers and reporters are always in need of an expert who can speak in a light and enjoyable style. When you are known as someone who can who can think on your feet and speak articulately and humorously about complex issues, you become the go-to person for a topic. That visibility is invaluable when organizations are choosing speakers, trainers, and advisors. They know their people will want to hear what you have to say.

How can you actively cultivate your signature sense of humor? How does cultivating your sense of humor help you succeed in other areas, such as risk-taking, relationship building, and the creation of a wider audience/community? How can you build on your humor to help your work get the attention it deserves in the media? How can humor help you focus, succeed, and earn repeat business?

You will learn how to:

  • differentiate between authentic humor and ersatz humor to discover your own signature humor
  • incorporate your humor in all ventures, from speaking appearances, to written materials, to media outreach
  • use humor to approach the most complex topics without ever using it to bully or disrespect others
  • accept the confidence that comes from seeing others appreciate your wit and your humorous perspective
  • use your your humor to get wider attention for your work and your ideas
  • produce more effective humor through proven principles

More about our guest expert:

Gina Barreca, PhD, is an internationally recognized expert on the subject of humor, and has been teaching, writing, and working with humor for the last twenty years in academic, business, and media settings.

Dr. Barreca is most recently the editor of Make Mine a Double: Why Women Like Us Like to Drink (or Not) published by the University Press of New England in 2011, and author of It’s Not That I’m Bitter: How I Learned to Stop Worrying About Visible Panty Lines and Conquered the World (St. Martin’s, 2009). She has appeared, often as a repeat guest, on 20/20, The Today Show, CNN, NPR, the BBC, Dr. Phil and Oprah to discuss gender, power, politics, and humor.

Her earlier books include the bestselling They Used to Call Me Snow White But I Drifted: Women’s Strategic Use of Humor, Perfect Husbands and Other Fairy Tales, Sweet Revenge, and Babes in Boyland: A Personal History of Coeducation in the Ivy League; her books have been translated into Chinese, Spanish, Japanese, and German.

Gina, who blogs weekly for Psychology Today and The Chronicle of Education, also does regular columns for the Hartford Courant which are distributed worldwide by the McClatchy-Tribune Syndicate. She is a tenured Professor of English and Feminist Theory at the University of Connecticut.


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