SpeakerNet News Teleseminars

Apply the New Rules for Press Releases
to Raise Your Visibility

Dan JanalGuest Expert:

Dan Janal
(About Dan)

How to order the recording:

Order MP3


The Program:

Press releases aren’t just for reporters anymore.

The Internet has created a whole new audience for press releases that can help you increase your visibility and credibility so you can stand out from competitors and be found more easily.

A press release could get you on the first page of Google search results, could get you links from dozens of high-profile media websites, and could give you bragging rights so you are known as the go-to expert in your field.

And it could even lead to reporters calling you to write an original article.

Dan has created a process that has helped dozens of speakers and consultants get the ultimate double play: (1) get found on Google and (2) get published on media websites.

You will learn:

  • how the rules for press releases have changed—and why that’s creating a landslide of opportunity for you.
  • why you don’t have to have “news” to write a press release.
  • what information you must have to grab attention.
  • the key ingredient a press release must have to rank high on Google.
  • how to maximize the exposure you get from press releases.

More about our guest expert:

Dan Janal wrote one of the first books about marketing on the Internet back in 1994. Many Internet marketers credit Dan with helping them build their businesses. A sought-after speaker, he has taught at Berkeley and Stanford, as well as spoken at conferences through the U.S., Canada, Mexico, Brazil, China and Hungary.

In 2001, he founded PR LEADS, one of the most cost-effective publicity leads services, which has been copied by many other companies. He provides publicity and marketing coaching and consulting services for speakers, independent professionals, and small businesses. He also writes press releases designed to rank high on search engines. His latest book is Reporters Are Looking for You!

For information to work with Dan as a coach or as a speaker, please go to www.PRLEADSPLUS.com

SpeakerNet News is produced by Rebecca Morgan and Ken Braly. It is not affiliated with the National Speakers Association. Send comments or suggestions