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Speeding Down the Road to Bestseller-dom

Chester EltonGuest Expert:

Chester Elton
(About Chester)

How to order the recording:

Order MP3


The Program:

With the explosion of new books published each year, it’s harder and harder for yours to stand out. You’d be thrilled if yours made it once on the NY Times bestseller list—but what does it take to make it *six* times?

And what if your topic is an evergreen one, not a new, sexy one? How do you make your book and speech become a must-have, not a nice-to-have?

What mistakes must you avoid in using your book to catapult your career? What are some shortcuts to increasing book and speech sales? What other products can you create from your book?

Chester’s books have been on the NY Times bestseller list five times. They have helped him demand healthy speaking fees, as well as long-term contracts.

You will learn how to:

  • make a perennial topic stand out
  • articulating your uniqueness in your book
  • ethically and legally integrate others’ research
  • turn interest in your book to speech bookings
  • develop your book’s concepts into bigger products.

More about our guest expert:

Called the “Apostle of Appreciation” by the Globe and Mail, Canada’s largest newspaper, and “creative and refreshing,” by the New York Times, Chester Elton is co-author of several successful leadership books. The Carrot Principle and The Orange Revolution by Simon & Schuster have been New York Times and #1 Wall Street Journal bestsellers, and his new book All In was released in April 2012. His work has been called a “must-read for modern managers,” by Larry King of CNN.

Chester’s books have been translated into more than 20 languages and have sold over a million copies worldwide. As a motivation expert, he has been featured in the Wall Street Journal, Washington Post, Fast Company magazine, and the New York Times, and has appeared on NBC’s Today Show, CNN, ABC, MSNBC, National Public Radio, and 60 Minutes.

Chester has spoken to delighted audiences from Seattle to Singapore, Denver to Dubai, and Toronto to Istanbul. He was the highest-rated speaker at a recent national Society for Human Resource Management annual conference (Bill Cosby was the number two-rated speaker). He serves as a leadership consultant to firms such as American Express, Avis Budget Group, and Cigna.


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