SpeakerNet News Teleseminars

How to Be More Newsworthy
and Get More Media Coverage

Todd BrabenderGuest Expert:

Todd Brabender
(About Todd)

How to order the recording:

Order Recording


Additional resources for this seminar:

  • When you purchase this recording, a link will be emailed to you so you can download Todd’s handout

The Program:

We all want more news coverage, especially with big media outlets. We think we have great information and a great story that millions should hear.

But are you newsworthy? How do you know? If you aren’t, how can you make yourself and your story more compelling?

Then once your story hits, how do you maximize that exposure to spawn even more coverage?

Hiring a PR agency can help you define your newsworthiness and get you pitched to ideal media who are most likely to be interested. But how do you find and vet agencies? What questions do you ask to determine if they will deliver what they promise? What is a realistic expectation of what they can deliver? And what is a range of costs?

In this program you will learn:

  • how to determine if you are newsworthy now
  • if you aren’t currently newsworthy, what you can do to become more so
  • how to leverage any story featuring you
  • how to vet PR agencies to find one that will deliver what you want
  • how to work effectively with the agency you hire

More about our guest expert:

Todd Brabender is the President of Spread The News Public Relations, Inc. For more than 20 years his business has specialized in generating widespread media exposure for innovative products, services and experts all over North America.

Todd has worked with clients from New York to California and Canada to Mexico to get them featured in print, broadcast and online media sites and blogs nationally.

Before starting Spread The News PR, Todd was a veteran TV news producer and reporter whose newscasts received national recognition for excellence. Todd knows the intricacies of how the media works and understands exactly what editors, reporters, producers and bloggers nationally are looking to feature.


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