SpeakerNet News Teleseminars

Create Powerful Video Demos and Sizzle Reels
to Sell Your Speaking Services

Ed PrimeauGuest Expert:

Ed Primeau
(About Ed)

How to order the recording:

Order Recording


Additional resources for this seminar:

  • When you purchase this recording, you will be emailed a list of links to the videos Ed discusses in the program.

The Program:

Video is critical to selling our speaking services. We know our buyers are consuming more video than ever before. While videos are easy to shoot, they need to meet our prospects’ expectations. The professional speaking business has become very competitive. How we can show we are different from our competition? We have to be different and stand out to be noticed. We can no longer guess what might work.

In this teleseminar, you will learn the difference between a demo video and a sizzle reel and why you should have both. You’ll see how to make each type compelling to the decision maker. You’ll understand how to re-purpose your professional video footage for social media.

Ed will touch on why to use professional speaker introduction videos — a great way of having a powerful introduction every time you are introduced.

Having produced professional speakers’ promotional videos for decades, Ed knows what sells a speaking engagement.

In this program, you’ll learn:

  • the difference between a demo video and a sizzle reel
  • how to make each type compelling to the decision maker
  • why Millennials are quicker to disqualify based on patience than Baby Boomers
  • how to increase your social media visibility with video
  • why and how to use professional speaker introduction videos

More about our guest expert:

Ed Primeau has been working with professional speaker creating audio and video products and marketing videos for over 30 years.

In 1984, Ed Primeau founded Primeau Productions Inc. With an inspired mission to help clients professionally “Produce, publish and promote,” Ed infused his organization with innovation, intuition and a passion for perfection. Primeau Productions now stands at the forefront of the industry as a turnkey, full-service, multimedia production company which provides customized audio and video production, revolutionary internet marketing, and top-of-the-line digital publication.

Since Primeau Productions began, Ed has worked with over 200 speakers, many of whom have been clients for over 20 years. Primeau Productions has specialized in the filming of live shows, conferences and conventions, as well as creating eye-catching demo reels, sizzle reels, and explainer videos. The most recent notable project Primeau Productions has completed is an explainer video for the Smithsonian Museums in December of 2017.

Ed is also an established author of numerous newspaper, magazine and trade publication articles as well as the book The Art of Production, which details the fine points of successful multimedia product development, packaging and promotion. Ed has lent his expertise as a contributing author for the book Advanced Selling for Dummies, published by Wiley and Sons. His work has been spotlighted in the Wall Street Journal, Inside Homeland Security, and Speaker Magazine.

As a former president of the National Speakers Association of Michigan and Chapter Member of the Year, Ed and his team at Primeau Productions frequently volunteer their services for the National Speakers Association. In fact, Ed received the 1991–1999 and the 2006–2007 President’s Award for Distinguished Service from the National Speakers Association, an honor given only once a year.

Today, Ed continues to oversee Primeau Productions and its sister company, Primeau Forensics in Rochester Hills, Michigan. His team continues to uphold the original mission to “produce, publish, and promote” as they work with speakers, companies, entrepreneurs and organizations to create their customized messages.


SpeakerNet News is produced by Rebecca Morgan and Ken Braly. It is not affiliated with the National Speakers Association. Send comments or suggestions