SpeakerNet News Teleseminars

From the Convention Hall
to the Performing Arts Center:
Adding One-Person Shows to Your Offerings

Al McCreeJeanne RobertsonGuest Experts:

Jeanne Robertson, CSP, CPAE and
Al McCree
(About Jeanne and Al)

How to order the recording:

Order Recording


Additional resources for this seminar:

The Program:

Did you ever wonder what it takes to be a celebrity and sell tickets to public performances in theaters? Do you think your signature story (or stories) would make a great one-person show for the general public?

Selling to the public is different from selling to companies and corporations. The strategies are different, the marketing and sales are different, and the payday is different. You can go in the hole or make three times what you make from a corporate keynote. But you have to know how to do it right.

Jeanne and Al have partnered to promote sold-out theater shows across the country and nurture a tribe of fans that have yielded over 54 million YouTube views and more than 150K Facebook Likes. Learn what it takes to master the craft, the business skills and the media savvy to achieve untold success beyond usual speaking markets.

Jeanne had been a very successful convention speaker for 47 years when in 2010, she was approached by Al about doing her “shows” in theaters and other public venues. Jeanne, with Al’s assistance, now routinely sells out theaters across the country while amassing a huge fan base.

You will learn how to:

  • amass raving fans who will cross state lines — and bring oodles of their pals — to get to see you perform.
  • work with theaters to ensure you make money
  • entice your fans to buy tickets before sales are open to the public
  • produce must-have products and giveaways

More about our guest experts:

Jeanne Robertson, CSP, CPAE is a Cavett and Master of Influence Award Winner and past president of the National Speakers Association. She was awarded the Golden Gavel by Toastmasters International.


Al McCree is an entertainment entrepreneur. He is the president/owner of Musical Concepts Inc., Al McCree Entertainment and the Comedy with Class Network. His companies are actively involved in concert promotion and digital distribution of artists and products. A professional speaker, he is a past Ethics Chair of NSA. He graduated from the Air Force Academy, has a Masters in Systems Management from St. Mary’s University, San Antonio, and is a retired USAF Lieutenant Colonel, fighter pilot.


SpeakerNet News is produced by Rebecca Morgan and Ken Braly. It is not affiliated with the National Speakers Association. Send comments or suggestions