SpeakerNet News Teleseminars

Creating a Certification Program:
Blissful Experience or Waste of Time?

Marc PitmanGuest Expert:

Marc A. Pitman, CSP
(About Marc)

How to order the recording:

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Webcast video:

  • If you order the recording, you will get a link to the recorded video of the online webcast.

The Program:

Do you have content that more people need to hear? Is your framework or process something that would help other people in their own work? Then you might want to create a certification program.

Creating a certification program not only can help you get your message out to more people, it can help people grow their own impact. But certification programs aren’t for the faint of heart. Especially if you’re wanting your program to qualify for professional continuing education credits!

Marc walks us through how he created his ICF-accredited coaching certification process, including why he decided to have it accredited by an international organization rather than just by his company.

You’ll leave knowing:

  • what things to evaluate to see if you’re ready to create a program
  • how to get your system into a teachable order
  • what things to consider when marketing a program
  • how to launch a certification when there are no graduates yet!

More about our guest expert:

Concord Leadership Group founder Marc A. Pitman, CSP helps leaders lead their teams with more effectiveness and less stress. His latest book is The Surprising Gift of Doubt: Use Uncertainty to Become the Exceptional Leader You Are Meant to Be. He’s also the author of Ask Without Fear!® — which has been translated into Dutch, Polish, Spanish, and Mandarin.

Marc’s expertise and enthusiasm engages audiences around the world both in person and with online presentations. And has caught the attention of media organizations as diverse as The Chronicle of Philanthropy, Al Jazeera, Fox News, SUCCESS magazine, and Real Simple.

He is the husband to his best friend and the father of three amazing kids. And if you drive by him on the road, he’ll be singing 80’s tunes loud enough to embarrass his family!


SpeakerNet News is produced by Rebecca Morgan and Ken Braly. It is not affiliated with the National Speakers Association. Send comments or suggestions